Partner with Cebu's local-stock finishes supplier.

Carry SPC flooring, WPC wall panels, ceiling boards, and outdoor finishes. Most lines are already landed and stocked in Cebu, with select lines available on order. Trade pricing, delivery across the Visayas and Mindanao, and a showroom behind you.

Local stock. Real reach. A showroom behind you.

Most of the range is already in Cebu

Our flooring, panels, and boards are imported direct, and most lines are already landed and held locally in Cebu. You order from stock that is here, so you are not waiting on an import shipment to serve a customer. Select lines are available on order.

Delivery across the Visayas and Mindanao

We deliver to dealers across the Visayas and Mindanao, the same coverage wherever your business sits. You are working with a supplier that moves product to your area, not one that leaves you managing freight from a warehouse across the country.

A showroom to know the range

Our Cebu showroom is where you get to know the full range firsthand. Come in to see and handle every line, evaluate what fits your market, and get oriented on specs and finishes before you carry them.

What you get as a Flame & Finish dealer.

Trade pricing on every line

Dealer pricing across the full catalogue. The complete dealer price schedule is shared once your application is qualified.

Order from stock, not from a shipping schedule

Most lines are held locally in Cebu, with select lines on order. For the lines on the floor, you serve customers now instead of quoting around an import lead time.

Delivery across the Visayas and Mindanao

We move product to dealers throughout the Visayas and Mindanao, the same coverage across the region.

One supplier, the full range

SPC flooring, WPC wall panels, ceiling boards, WPC bamboo charcoal board, outdoor decking, and UV / PVC panels. Carry the full range or focus on the lines that fit your market.

A showroom to evaluate the range

A Cebu showroom where you can see and handle every line in person and decide what fits your market, plus specs and finish details you can use in your own sales.

Quotes turned around fast

Send a spec and we aim to come back with pricing, stock status, and lead time within 24 hours on business days, so you can answer your customer without the wait.

Product materials you can sell with

You receive product photography and catalogue references for the lines you carry, so you can build your own brochures and client presentations.

Margins built for resale.

Because we import direct and stock in Cebu, dealer pricing is built for resale, not marked up through a middle layer first. Flame & Finish offers competitive dealer margins across every product line. The full dealer price schedule and earnings guide are provided once your application is qualified.

Apply to see the dealer price schedule

Two ways to become a dealer.

Authorized Dealer

Authorized Dealer

For hardware and construction supply stores, contractors, and new ventures ready to carry the range. You get dealer pricing, resupply from local Cebu stock, and showroom and spec support behind your sales. Authorized Dealers start with a minimum initial order.

  • Dealer pricing across the lines you carry
  • Order and resupply from local Cebu stock
  • Delivery across the Visayas and Mindanao
  • Showroom access and spec support
  • A minimum initial order (figure discussed on application)
Apply
Exclusive Territory

Exclusive Territory Distributor

Available for qualifying partners ready to represent Flame & Finish in their area. This tier is for established businesses that want a distributor relationship. It carries a higher minimum order and a quarterly volume quota. Territory, terms, and expectations are discussed with you directly during the application process.

  • Everything in the Authorized Dealer tier
  • A distributor relationship for qualifying partners
  • A higher minimum order and a quarterly volume quota
  • Territory and terms discussed on application
Apply

Apply to become a dealer.

Tell us about your business. We review each application individually and come back to you after we have looked at your details. Required fields are marked.

Interested product lines *

Dealer program FAQ.

Is there a minimum order?

Yes. Authorized Dealers have a minimum initial order. Exclusive Territory Distributors carry a higher minimum plus a quarterly quota. The exact figures are discussed with you on application.

Can I visit the showroom before I apply?

Yes. Come see and handle the full range in person and evaluate the lines for your market. Our Cebu showroom is open Monday to Friday, 8:00 AM to 4:00 PM, and Saturday by appointment.

Where do you deliver?

We deliver to dealers across the Visayas and Mindanao, the same coverage across the region.

How long does approval take?

We review each application individually. Once we have looked at your details, we get back to you to talk through next steps. If anything is time-sensitive on your end, tell us in the form and we will factor it in.

What products can I carry?

The full range: SPC flooring, WPC wall panels, ceiling boards, WPC bamboo charcoal board, outdoor decking, and UV / PVC panels. Carry everything, or start with the lines that fit your market.

What does it cost to get started?

There is no application fee. Every application goes through an approval process. Once you are approved, you place the minimum initial order for your tier to get started.

Ready to carry Flame & Finish?

Stock in Cebu, delivery across the Visayas and Mindanao, and a team behind every sale. Apply today.

Apply to become a dealer

Showroom: N. Bacalso Avenue, Mambaling, Cebu City 6000. Monday to Friday, 8:00 AM to 4:00 PM. Saturday by appointment.